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The main takeaway: Faced with economic uncertainty and a tight labour market, there are several recruiting trends that companies can harness to find the silver lining and achieve their talent acquisition goals for 2023.
IMPACT ON YOUR BUSINESS
Prepare for generational shifts in the labour market, the continued impact of inflation, new regulations on salary transparency and various process changes to better accommodate candidates’ needs.
THE FULL STORY
We have grappled with the lingering effects of the COVID-19 pandemic on the economy and job market, including The Great Resignation, high inflation and the tightest labour market we have seen in years. This confluence of changes has left many business leaders searching for a silver lining, especially as they set their talent acquisition goals for the new year.
Despite economic hardships, there are many opportunities for growth in 2023. Below, we review the top six trends to watch for this year and how you can leverage them to achieve your recruitment goals.
1. GEN Z WILL COMPRISE A LARGER PORTION OF THE WORKFORCE
According to the World Economic Forum (WEF), Gen Z will make up 27% of the global workforce by 2025. A cohort of individuals born between the late 90s and the early 2010s, Gen Z is the first all-digital generation and came of age in a “borderless world,” in which communication and business flow freely. As a result, Gen Z employees have different expectations when it comes to work and the employers they choose to build their careers with.
In the same WEF report referenced above, 50% of Gen Z respondents said they would quit their job if it interfered with
their work-life balance. They see remote work as a top priority in their career searches and would even accept a lower salary if it meant they could maintain their work-life balance. As baby boomers retire and Gen Z comprises a greater portion of the workforce, companies will need to tailor their recruiting strategies, marketing tactics, and even interview formats and talking points to stay competitive.
2. INFLATION’S IMPACT ON COMPENSATION WILL BRING NEW OPPORTUNITIES FOR CREATIVITY
Candidates are still dealing with high inflation and cost-of-living increases, and they are searching for positions with salaries that are commensurate with their changing needs. Companies will need to adjust their offers, expectations and compensation programs to stay competitive in the marketplace. Expect to see organisations explore more creative offerings (for instance, providing flex-work options or subsidising childcare costs) that enable them to attract the best-possible talent in the face of economic stressors.
3. CANDIDATES WANT A MORE STREAMLINED RECRUITING EXPERIENCE
The Boston Consulting Group recently published a study titled “What Job Seekers Wish Employers Knew,” corralling insights and survey responses from more than 90,000 respondents across 160 countries. One of the most interesting findings from the study pertains to recruiting processes — 52% of respondents said they would refuse an attractive job offer if they had a negative experience during the recruitment process. Furthermore, 66% of respondents said that a “smooth, timely process” is the most significant way for a company to stand out during recruitment.
Dragging out the recruitment process with multiple stages and steps increases the chance that you will lose a solid, talented candidate to a competitor. In 2023, take a second look at your recruiting approach and make adjustments to reflect candidates’ needs.
4. COMPANIES WILL NEED TO BE INTENTIONAL ABOUT THEIR WORK ENVIRONMENT
Expect remote work to continue dominating recruitment conversations in 2023. Companies are taking different
approaches to remote-work models — some are moving to a hybrid model (in which employees split their weekly work
schedules between in-office and remote time), while others are still continuing to allow employees to work remotely.
On the other side of the spectrum, some companies are requiring all employees to come back into the office and
providing incentives (for instance, offering complimentary lunches or redesigning workspaces) to encourage them to
No matter which option you choose, it is important to explicitly state your intentions during the recruitment process and be transparent with employees about your expectations for their work settings. However, keep in mind that failing to offer flexible, hybrid and remote work arrangements could put you at a slight disadvantage in terms of talent competition.
5. NEW REGULATIONS WILL ENFORCE GREATER SALARY TRANSPARENCY
Over the past three years, there has been a widespread movement across several states in the United States to
increase salary transparency. Colorado was the first state to spark the wave in 2021, after passing laws that required
companies to list salary ranges on job postings; meanwhile, New York City followed suit last year with its own salary
In 2023, three more states will pass their own salary transparency laws, including California, Washington and Rhode Island. We expect that more states will join the movement and pass bills that require companies to share salary ranges for open positions on job boards or during the hiring and recruitment process.
6. SOFT SKILLS ARE THE NEW SOUGHT-AFTER JOB QUALIFICATION
In the recruiting space, we often call soft skills “the third leg of the stool,” alongside candidates’ experience and credentials. Going forward, more companies will focus on soft skills as a top priority when deciding the right candidate for the job.
Questions to consider during the interview process include:
- What is the candidate’s personality like?
- How do they fit into the cultural fabric of the team and the organisation?
- How are their teamwork and communication skills?
- Are they empathetic?
Many leaders recognise that in a competitive job market, experience and credentials are no longer unique differentiators on their own. A candidate’s soft skills will be a determining factor in their ability to work well with your team and the organisation over the long term
The bottom line
Need help leveraging these trends and finding the right candidates for your open positions? It is wise to partner with a team of recruiting experts to help you capitalise on trends and find high-quality candidates to fill positions. Look no
further than Aprio Talent Solutions. They have a deep network and an unique combination of data intelligence, integrated technology and industry expertise to help deliver higher-quality candidates with proven track records, relevant experience and the right personalities to companies across the US, Canada and Mexico.
Published by Morison Global member, Mitch Nelson, of Aprio (Aprio Talent Solutions), head-quartered in Atlanta, USA.
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