Creative partnership unlocks invaluable insight for independent agency community

8 April 2022



Fortus Business Advisors & Accountants and The Alliance announce continued partnership for 2022/23.

The Fortus Creative Industries advisory team are delighted to continue their strategic partnership with The Alliance of Independent Agencies as the industry body gears up to host the Independent Agency Awards in conjunction with MAD//Fest 2022, the UK’s biggest destination marketing event.

Commenting on the ongoing relationship, Rob Quinn, Executive Director and Head of Creative Industries at Fortus Business Advisors & Accountants said: “We place huge value on the independent agency community at Fortus. It’s very close to my heart having spent my career working in independent agencies and seeing just how much tremendous work they produce on a consistent basis.

Across our nationwide business we bring the experience and capability to support the membership of The Alliance, and so it’s a natural fit for us to maintain our partnership with them. We’re particularly excited about the year ahead with The Alliance given the events already in the calendar alongside the new initiatives we have planned.”

Clive Mishon, Founding Director at The Alliance went on to comment:

Fortus have been our financial and advisory partner for the past two years and we see only positive things for the continuation of the relationship.

Clive Mishon, Founding Director
The Alliance of Independent Agencies

Clive adds, “Our mission is to enable the independent agency community to thrive at the heart of the UK’s entrepreneurial community. We want to see our members celebrate their creativity, agility and ability to flourish irrespective of economic or social disruption, and our partnership with Fortus is one way of ensuring our agency members have an experienced team they can call on to provide insight, guidance and support, as and when needed.”

Fortus have worked alongside The Alliance to produce the quarterly Commercial Pulse Survey, allowing agency owners and leadership teams to contribute to a poll charting their views on a host of aspects impacting their business from fee modelling and payment terms, to recruitment and retention, and environmental sustainability.

The Spring survey will be released in April, giving participants the opportunity to comment on the first quarter of 2022, and importantly, look ahead to the next period and delve into what they consider as being pivotal to the future performance of their agency. This regular survey will be supported later in the year with a wider industry benchmarking study providing further invaluable trends and insights.

Fortus also offer a support desk, providing agency leaders with free consultative access to the Creative Industries advisory team at Fortus and the wider specialist services available including Innovation Tax Reliefs, Tax Advisory, HR and Property.

Find out more about Fortus’ Creative Industries sector team, headed up by Rob Quinn.

Our agency members have an experienced team they can call on to provide insight, guidance and support as and when needed.

About The alliance

The Alliance of Independent Agencies brings the best and most forward-thinking independent agencies together to access the tools, resources, community, training and guidance to keep their offering as brilliant as their ideas and to maximise the return on their own energy, persistence, commitment and hard work.

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