Fortus advises Location Live on £2 million investment fund raise

5 July 2022

Led by Director – Corporate Finance Patrick Faughnan and Senior Advisor – Corporate Finance, Creative Industries Vasu Majumdar, our Creative Industries team successfully advised Location Live on its investment fundraise from IW Capital.


WHO ARE LOCATION LIVE?

Location Live Group are the leading location planning specialist for the live events and experience sector.

Driven by innovation and its unique insights into consumer behaviour in this sector, The Location Live Group helps brands connect physically with audiences in real life and the rapidly evolving Metaverse. In this fast-changing landscape, they’re focused on providing the best experience for brands to discover and book locations within any environment worldwide.

“Working with the experienced team at Fortus Business Advisors & Accountants, whose network of potential investors is both deep and diverse, has been a real delight.”

neil jones, ceo – location live group

DEVELOPING LO:LIVE – THE BRAND SPACE MARKETPLACE

This landmark £2 million investment will see the capital raised to aid the group to expand into international markets, and to continue to invest in its proprietary digital marketplace and platform LO:LIVE, which saw exponential growth through the advent of the Covid-19 pandemic.

The LO:LIVE platform is a tool that allows users to source, plan and book locations for experiential activations – into 8 countries throughout Europe in Q2, and The USA and Asia early in 2023.

The group will also deploy funds to accelerate the development and release of LO:LIVE 2.0 with its unique front-end search tool and data functions which broaden location planning capabilities through unique marketplace statistics and rating analyses.

IDENTIFYING & INTRODUCING INVESTORS

The Series A investment was secured by Mayfair-based investment firm IW Capital, a specialist in funding high-growth companies, introduced by the Fortus team.

Neil Jones, CEO of Location Live Group commented, “We’re delighted to take on board some rocket fuel for us to meet market demand internationally and expand our franchise into Europe, the USA and Asia. The process of searching, planning, and booking experiential space is unnecessarily cumbersome and our mission is to simplify, the process for brands to discover and book brand spaces, with a more data-driven approach. This will improve market access to brand activation locations for a broader creative community.

“Working with the experienced team at Fortus Business Advisors & Accountants, whose network of potential investors is both deep and diverse, has been a real delight. We couldn’t be more pleased with the outcome and can’t thank them enough for the support and advice they’ve provided throughout the entire fund raise process.”

Rob Quinn, Director – Head of Creative Industries at Fortus added, “Location Live have completely reignited the experiential market with their LO:LIVE proposition – launching it mid-pandemic was certainly no easy feat and its success to date is testament to the team’s resilience and drive to make it happen.

“Their game-changing platform’s in high demand with 1,200 users and over 1,000 prime brand-activation spaces that are searched over 2,000 times a week by brands, media, creative and experiential agencies. The unique insights into preference trends with experiential activity will help them inform the marketplace and provide the best possible solutions for their clients. It really is impressive.

“The next chapter in Location Live’s evolution looks particularly exciting as it drives to scale. We’re confident, having supported the business through to Series A, that the fundamentals are firmly in place to deliver the continued success the business is looking to achieve and deserves.”

More